Why We Invested in Green Theme Technologies
More than ever, tackling the planet’s most pressing challenges requires investing in bold, innovative solutions with the potential to redefine industries. As a pioneer in hard tech venture capital, Pangaea is singularly focused on breakthrough technologies that enable better, more sustainable outcomes for industry and the environment. Our decision to lead Green Theme Technologies' (GTT) Series C funding round underscores this commitment by making textile production more sustainable.
Making Textile Production More Sustainable
The global textile industry, valued at over a trillion dollars, is both indispensable and environmentally intensive. Traditional textile treatments often use harmful PFAS chemicals—known as "forever chemicals" due to their persistence in ecosystems—and significant volumes of water, contributing to widespread pollution and resource depletion. Approximately 20% of industrial water pollution globally stems from textile dyeing and treatment, a fact that has both galvanized public concern and regulatory scrutiny.
The market is now evolving under this increasing regulatory pressure. Governments worldwide are moving to ban PFAS, with key legislation such as California's AB 1817 and Colorado’s SB 81 setting a precedent by banning these chemicals in textiles by 2025 and 2024, respectively. The European Union is also expected to follow suit, reinforcing the urgency for innovation in PFAS-free, water-efficient textile treatments.
Why We Invested in Green Theme Technologies
Our investment in Green Theme Technologies aligns with Pangaea’s focus on cutting-edge materials science and sustainable solutions. Here’s what drew us to GTT:
Technological Edge: GTT’s EMPEL® technology is a PFAS-free, water-free coating solution that combines high performance with sustainability. This innovation redefines what is possible in the industry by using a unique blend of acrylic and silicon chemistry to create durable water-repellent fabrics without harmful chemicals. This approach not only improves safety for consumers but also eliminates the extensive water use typically associated with textile treatments.
Sustainability at Its Core: GTT’s technology has the potential to revolutionize sustainability practices within the textile sector by eliminating PFAS, reducing water usage, and decreasing energy consumption during manufacturing.
Regulatory Readiness: GTT is positioned ahead of the curve, offering solutions that meet or exceed regulatory requirements. This foresight equips the company to cater to major brands and textile mills that must adapt swiftly to new environmental standards.
Proven Market Traction and Growth Potential: GTT collaborates with industry giants such as Nike, Black Diamond, and Lululemon among others. These partnerships validate GTT’s technology and highlight its broad applicability across different textile applications, including apparel, footwear, and protective wear
Paving the Way for Industry-Wide Change
Our strategic support for GTT is not just about financial backing; it’s about partnering with a company whose mission resonates with Pangaea’s core belief in scalable, science-driven solutions that benefit both industry and planet. As GTT advances, we see a significant opportunity for scaling its impact, especially in regions like Asia, where the textile market is booming and environmental concerns are intensifying.
Our partner, Chris Erickson, notes “Green Theme Technologies has developed a remarkable solution that meets an urgent need within the industry. As a lead investor, we’re proud to support a company pushing the boundaries of what’s possible in sustainable manufacturing”.
The Future of Sustainable Textiles with GTT
Our investment in Green Theme Technologies embodies Pangaea’s approach to investing with purpose. As they scale their proven EMPEL® technology and continue developing next-gen solutions, we look forward to seeing GTT become a catalyst for change in the textile industry. This partnership marks a significant step towards achieving a future where high-performance textiles do not come at the expense of human health or the environment.
Learn more about Green Theme Technologies.
